Content is a vital part of creating the consumer journey. The modern consumer wants something more than merely visiting a website and buying goods or services. They want engagement. They need something to read.
Where B2B commerce is concerned, an interesting and relevant content establishes you as an authority in your market. The level of your market knowledge  you present should be high and of great quality. More than anything your content needs to be original and engaging.
Content is not merely blog entries and articles. You can include infographics and video content, produce a newsletter or publish latest research. Give your readers what they are interested in seeing and leads will follow.
This is why you need us to help discover the right content for your customer base. This is not the work of the moment, so we will consider all the following to ensure your content marketing campaign is on point:
- Target Audience â who are your target audience, and do you have more than one possible customer base?
- The Right Message â your call to action is your invitation, it needs to get the message right
- Who Writes Content? Â â some brands have an in-house writer â often someone with a way with words â but it might be worth outsourcing your content creation to a professional.
- What Can You Spend? â you need to think about the share of budget you can spend on content management, including writing blogs, having infographics designed and more.
- Format â itâs important you get the format right to engage your audience. Put some time into researching this.
- When to Publish â your content might be great but if your audience are not watching when itâs published it wonât get results. Schedule publication for the most lucrative times.
- Where to Publish  â as above, where do your customers hang out? Are they an Instagram crowd or a Facebook bunch? You need your content to be where they are.
- Data Analytics â keeping on top of how your content marketing is performing is the only way to measure success and make changes where necessary.
Content marketing is a quite a heavy load for a smaller brand, but itâs one that can make a lot of difference. If you canât manage the workload talk to us, weâll put together a content marketing strategy with you that will hit the mark and see how else we can support you.
There is no getting away from social media. It is a marketing necessity for every business, no matter the size or type. Todayâs consumer engages with social media in a way that we could not have imagined just a few years ago. The number of likes and shares, or comments and reviews, that your brand gets across the various platforms matters in terms of social trust and loyalty.
To manage a social media marketing campaign across Twitter, Facebook, Instagram, LinkedIn and more takes time, and you need to plan carefully if you are to get value out of a social media marketing campaign.
Our advice is, if you want to get our social media marketing working for you, choose two platforms that appeal to your customer base and concentrate on those. Come to us, and we will help you build a working social media campaign that adds to your business growth.
We provide the following in this area of marketing: